America
last night saw round two of the Presidential Debate, and the race is getting
closer and closer. According to the national Gallup
poll, Governor Romney is edging at 50% versus President Obama at 46%.
RELATED STORY: Post-debate
analysis: Romney 1, Obama 0
Both campaigns are fighting hard to court the Latino vote
for this Presidential election. Even Former Governor
Jeb Bush stated that the margin of victory in the 15 swing states will be decided
by Latinos. Now for the first time in American history, Latinos will decide who
will be the next President come this November.
We have seen both parties put out their Spanish language
campaign ads trying to convince Latinos that they are the right candidate. The
Governor’s son, Craig Romney, is in one of these ads, as he touts his father as
the right candidate for America
and in Spanish:
But what will really push Latinos to vote for Governor
Romney? President Clinton’s former campaign strategist, James Carville, coined
the phrase in the 1992 Clinton
campaign, “The Economy Stupid”. Clinton’s
campaign used the recession to successfully unseat the incumbent President
Bush, who served just one term. Carville
also used the message, “Change vs More of the Same”. I don’t know about you,
but I am seeing a lot of similarities from the 1992 Presidential elections and
the only difference is the shoe is on the other foot.
The issue of the economy is going to be the principle
indicator of how Latinos will vote for either candidate. This is why Romney
still has a chance of winning this Presidential election because it’s the
“economy stupid”.
Romney’s campaign is gaining speed, money and political
messaging. Romney still has a chance to show Latinos that he is the right
choice for President. What he needs is to continue focusing on how his economic
plan and experience will be better for Americans. Latinos will listen to
Romney’s economic message only if it makes sense like for most Americans. Will
the economy get better? How will real jobs be created? How will my business be
protected?
According to the US Census, both
Latinos and women are the largest growing overall groups in business ownership
in the United States.
Entrepreneurship is part of the DNA of the Latino culture and only makes sense
why we are so interested in issues relating to the economy and the business
climate.
Romney has just a few weeks left to show Latinos that he is
the right candidate for President. He must focus his message on supporting
small business, increasing jobs in America,
and protecting current jobs from leaving the United States. If he continues this
path, Romney’s chance for Latinos voting for him will increase, and Latinos
might possibly make him the next President of the United States.
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